From June 11–14, 2025, Łódź – a city of innovation, growth, and advanced technologies – took part for the first time in the Viva Technology trade fair in Paris, one of Europe’s largest platforms connecting startups, corporations, and investors from around the world.
This was a unique opportunity to establish international business relations, attract investors, and present Łódź as a strategic location for business development in Central Europe.
Viva Technology is a high-profile conference known for its strong content and excellent organization, bringing together both startups and large enterprises with C-level executives in attendance.
The conference program directly aligns with the key sectors supported by Invest in Łódź – including IT, FinTech, Life Science, Digital Creative Industry, automotive/new mobility, and gamedev.
VivaTech is organized by Les Echos and Publicis Groupe (France’s largest and oldest media and advertising group).
The event spans four days – the first three are dedicated to startups, investors, business leaders, and academics; the fourth is open to the general public.
In 2025, the fair welcomed 180,000 participants from over 160 countries. It is a truly international conference, featuring global industry leaders rarely present at other events, including Airbus Group, Stellantis, Tesla, Toyota, Orange, L’Oréal, LVMH, IBM, and Google. This created a rich environment for networking, business development, and investment opportunities.
Exhibitor offerings and showcased solutions covered areas such as:
AI, e-mobility/new mobility, deeptech, life science/beauty, robotics, gaming & e-sports, IT/fintech, digital marketing, and edutech.
Łódź was the only Polish city present at VivaTech, exhibiting alongside the Polish Investment and Trade Agency (PAIH). This collaboration enabled the organization of side events and meetings with investors and business partners.
Stand partners included:
The Invest in Łódź stand featured presentations by companies from the local tech sector, drawing significant interest. The Łódź delegation had the opportunity to present the city’s potential during one-on-one meetings with French tech companies, at the VivaTech fair, and during a panel discussion at the Polish Viva Technology Meetup hosted at the Embassy of the Republic of Poland in Paris.
Objectives of Łódź’s Presence at VivaTech
Participation in VivaTech allowed Łódź to showcase its innovation potential and develop international business relationships, marking a significant step toward reinforcing the city’s role as a center for modern technologies in Central Europe.
of Łódź-based technology companies and startups
fostering collaboration and knowledge-sharing among technology companies in Łódź
strengthening the city’s image as a center that supports innovation and talent
supporting businesses in establishing international partnerships and expanding their global reach (including networking at the booth and during organized events)
with key media and industry partners
